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How This Electricity-Free Fridge Saved An Indian Ceramics Factory | Big Business



In 2001, the founder of Mitticool ceramics learned many of his customers in India don’t have regular access to electricity. So he invented a fridge made out of clay. It keeps food 8 degrees cooler than the outside air, but it doesn’t need any electricity to run. And while other ceramics companies in the region shut down, Mitticool is thriving thanks to the success of the powerless, eco-friendly fridge.

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How 15,000 Ceramics Are Made A Day In Gujarat | Big Business

37 Comments

  3. MrRedsjack

    After watching this video Chinese companies will copy the design and sell it to India for 20$ instead of 40$ and people will buy the Chinese one because saving money is most important over support of local industry.

  4. Andrew Baker

    Sorry but I think the Hellcat is a piece of junk. The interior looks like the inside of a baby's shitty nappy.

  7. Poornima CK

    I appreciate about his work…because now a days foods are cooked in steel,nonstick etc it loses all nutrients…..hence we are not getting proper vitamins,nutrients etc ….but in mud vessels there is no loses of anything…we have to use this kind of vessels….I am very happy about it…old is gold…

  10. suresh k

    बहुत खूब 👌 कोई चाहे तो कैसे मंगा सकते है?

  13. bioalma

    Anyone ells notice he only secured the health of himself and his male workers. But left the woman with bad working conditions? who are most of his staff…

  14. Cali Singh

    Would love to know the sustainable wage in line with wef equity reset that he is paying the women.

  17. Linda Linda

    People don’t know that God gives us ideas, it’s been that way since the day man was created. So in Short, we need to always give Glory back to God, the creator of All living things. 🥰🥰🥰. Anyone doubting needs to start reading the Bible from Genesis, 10 chapters a day. You will learn how to be successful in life, prosper and the likes. GOD HAS ORDERED ALL.

  18. Poonam Raut

    I always purchase from Mitticool. But it's outlet is very far from my home. But it's worth to purchase from Mitticool. Also purchased kullads and took to Dubai to use in my son's restaurant. 😊😊👌🏼👌🏼👍🏼👍🏼 All the best for your project.

  19. Aravin m

    Good work. I hope he can produce ceramic pot to replace the unhealthy aluminum pot in rice cooker too.

  22. ejonesss

    Mitticool ceramics could just make the refrigerator shells then send them off to another company who will install the electric refrigeration unit.

    in the western world it is not uncommon for companies to outsource stuff.

    take the discovery channel series american hotrod there the car would be built in house then sent off to some chinese lady to be upholstered because the upholstery shop was in a different location off property.

  29. Gean

    I would like to know how his oven is different from the one that burned garbage

  31. Vasanti Agashe

    Hats off to गुजराथी people. Very ingenious and wise.nature friendly, helping the skilled labor. Out really gelps our India.. both the industry and the labor. I will buy the fridge now.

  36. Fe fe

    Love people like him! Inventive, creative, building things that improve human life!

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