Mastering Ideaflow: Why It's Critical for Creative People | Jeremy Utley and John R. Miles

Stanford professor Jeremy Utley joins us on the Passion Struck podcast to discuss his new book Ideaflow: The Only Business Metric that Matters, co-written with Perry Klebahn.

Let’s face it. We all strive for grand ideas, but very few truly comprehend how novel ideas are born. Innovation is not a one-time event, nor is it a sprint or a hackathon. It comes from the mastery of ideaflow, a technique that advances everything else you do. The simple fact is that ideas matter. That is why innovators focus on inputs instead of outputs. According to Jeremy, innovators don’t obsess over quality; they develop quantity.

Jeremy Utley is the Director of Executive Education at Stanford’s d.school and an Adjunct Professor at Stanford’s School of Engineering. He is the co-host of the d.school’s widely popular program, “Stanford’s Masters of Creativity.”

Purchase Idea Flow: https://amzn.to/3SwyXKM  (Amazon Link)

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Time Stamps
0:00 Introduction to Jeremy Utley
2:45 Discovering the Stanford d.School
8:45 The purpose of the Stanford d.School
15:12 Can entrepreneurship be taught?
24:33 Why we are born to solve a novel problem
28:07 What is ideaflow?
36:15 How do you test ideas?
46:17 What happens when you incorporate creativity into everything that you do?
54:07 Creative problem-solving needs space
58:45 How do you rigorously implement creativity without it being too rigid?
1:03:25 How to balance the inputs and the outputs in creative problem-solving.

Where to Follow Jeremy Utley
Website: https://www.jeremyutley.design/ 
Instagram: https://www.instagram.com/stanford/ 
LinkedIn: https://www.linkedin.com/in/jeremyutley/ 
Twitter: https://twitter.com/jeremyutley/ 

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— John R. Miles is the CEO, and Founder of PASSION STRUCK®, the first of its kind company focused on impacting real change by teaching people how to live Intentionally. He is on a mission to help people live a no-regrets life that exalts their victories and lets them know they matter in the world. For over two decades, he built his own career applying his research of passion struck leadership, first becoming a Fortune 50 CIO and then a multi-industry CEO. John is also a prolific public speaker, venture capitalist, and author.

Passion Struck is a full-service media company that helps people live intentionally by creating best-in-class educational and entertainment content.

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