How two Massachusetts businesses are making flowers easier and more sustainable
Whether you’re new to gardening or planning a wedding, these Massachusetts entrepreneurs have creative ways to bring flowers into your life
Not born with a green thumb? There are still plenty of ways to bring flowers into your world.
Susan Nock, owner of Thistle Containers, says container gardening is one of the most accessible entry points.
“Container gardening is really any pot, planter or window box that we’re going to fill with flowers and plants,” she said.
The former corporate attorney turned her lifelong love of gardening into a business in 2016 and has since built a following of more than 50,000 on Instagram.
“That kind of started just accidentally, just sharing what I loved,” Nock said.
Her approach follows what she calls “Triple H” rules: height, heavy hitters, and helper plants. She encourages variety in leaf size, texture, and color.
“I think flowers really just bring us happiness,” she said.
For those who want blooms without the upkeep, Aubrie Goonan runs The Borrowed Blossom — a faux flower rental service for weddings. Inspired by her own wedding budget, she discovered high-quality “real touch” flowers made with latex or polymer coating.
“Faux florals have come so far; they are so much better quality than they used to be,” Goonan said.
A flat rental rate covers bouquets, boutonnieres, arch flowers, and centerpieces for weddings of up to 200 guests — and the flowers are reused, saving water, pesticides, and energy.
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