London’s award-winning bakery Sourdough Sophia is expanding once again, opening a brand-new bakery in Covent Garden on Wednesday, 29 July. To celebrate, the first 200 customers through the doors will receive a free goody bag worth more than £30, with a chance to win free cruffins for an entire year.
Founded during the COVID-19 lockdown by husband-and-wife team Sophia and Jesse, Sourdough Sophia has grown from a home-based micro bakery into one of London’s most sought-after artisan bakeries. Its newest location at 16 Neal’s Yard, Covent Garden (WC2H 9DP) marks the brand’s seventh bakery across the capital.
Free £30 Goody Bags and Golden Ticket Giveaway
To celebrate the grand opening on Wednesday, 29 July, the first 200 customers in the queue will receive a complimentary goody bag valued at over £30.
Five lucky visitors will also discover a golden ticket hidden inside selected bags, earning them one free cruffin every week for an entire year.
It’s one of the sweetest opening day promotions London bakery fans are likely to see this summer.
Exclusive Ice Cream Cruffin Cup Debuts in Covent Garden
Alongside its signature artisan breads and pastries, the Covent Garden bakery will introduce an exclusive new menu item.
The Ice Cream Cruffin Cup features Sourdough Sophia’s famous flaky, sugar-coated cruffin transformed into an edible dessert cup, filled with rich, creamy soft-serve ice cream.
The exclusive treat joins an already impressive pastry lineup including:
Passion Fruit Bow
Strawberry Cruffin
Courgette Danish
Smoked Salmon Bun
Fresh sourdough loaves
Classic butter croissants
Specialty Coffee and Summer Drinks
Visitors can also enjoy Sourdough Sophia’s speciality coffee menu alongside seasonal cold drinks.
One standout for the warmer months is the Iced Ube Latte with Cold Foam, designed to pair perfectly with the bakery’s freshly baked pastries while exploring Covent Garden.
From Lockdown Kitchen to Seven London Bakeries
Sourdough Sophia first began baking in the founders’ North London dining room during lockdown before rapidly building a loyal customer base.
The new Covent Garden bakery joins existing locations in:
Highgate
Hampstead
Crouch End
Essex Road
Primrose Hill
Bermondsey
The latest opening continues the bakery’s rapid expansion following the recent growth of its Crouch End location.
Where to Find Sourdough Sophia Covent Garden
Address:
16 Neal’s Yard
Covent Garden
London WC2H 9DP
Opening Hours:
Monday – Sunday
8:00am – 6:00pm
For more information about the bakery, menu and future openings, visit the official Sourdough Sophia website at https://sourdoughsophia.co.uk/ or follow them on Instagram at https://www.instagram.com/sourdoughsophia/.
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