Jim Kras, CEO of Edible Garden.
Edible Garden AG, a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce, announced July 17 that Wakefern Food Corp. is expanding the company’s Garden Starters pallet display program with a new midsummer promotional event across participating ShopRite locations.
Building on strong customer response in the spring, the expanded promotion is designed to meet continued consumer demand for fresh, living herbs while encouraging home gardening and outdoor entertaining throughout the summer months.
The Garden Starters program features a broad assortment of USDA Organic Certified, living herb plants merchandised on convenient, eye-catching pallet displays that create an engaging shopping experience while helping retailers maximize seasonal sales opportunities.
“Our Garden Starters program has resonated with consumers looking for fresh, flavorful ingredients they can enjoy right at home,” said Jim Kras, chief executive officer of Edible Garden. “We are excited that Wakefern and ShopRite are expanding the program into a midsummer event, reinforcing the strength of our partnership and the growing consumer demand for fresh, locally grown living herbs.
“The promotion will feature a broad assortment of our premium living herbs, giving consumers an easy way to enhance grilling, seasonal recipes, cocktails, and everyday meals with herbs that continue growing long after they leave the store. We believe this expanded program reflects our shared commitment to delivering innovation, quality and value while creating an engaging shopping experience for consumers throughout the summer season.”
Edible Garden continues to invest in innovative retail merchandising solutions that complement its sustainable growing practices and proprietary GreenThumb 2.0 technology, helping retailers maximize productivity while reducing food waste throughout the supply chain.
The expanded Garden Starters midsummer promotion will be available at participating ShopRite locations throughout the summer.
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