Sunglass Hut has launched its summer 2026 ‘Own Your Moment’ campaign in London, with an exclusive event celebrating the opening of its pop-up store in Covent Garden.
The event was fronted by Sunglass Hut ambassador and former Spice Girl, Melanie C, who delivered a special DJ set as guests explored the brand’s latest summer eyewear collection.
The event showcased Sunglass Hut’s seasonal styles from Ray-Ban, Oakley and Ray-Ban Meta, alongside a wider selection of fashion eyewear brands and Sunglass Hut exclusives. Visitors were also able to browse Melanie C’s curated edit, featuring everyday frames with sporty influences and premium designer styles.
The Sunglass Hut pop-up is open to the public in Covent Garden until June 14, welcoming visitors daily from 12pm to 7pm.
First introduced in 2025, the ‘Own Your Moment’ platform represents Sunglass Hut’s refreshed brand positioning, highlighting sunglasses as more than a fashion accessory and encouraging consumers to embrace moments of confidence and self-expression.
Designed to capture the campaign’s themes of confidence, individuality and self-expression, the evening featured a range of interactive experiences, bespoke goody bags and artisan gelato from Badiani.
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