Monty Don has been “reminded” of BBC guidelines after wearing a Barbour jacket on Gardeners’ World – while appearing in an advertising campaign for the same brand.
BBC guidelines say presenters must not appear on-air wearing clothing which they have agreed to promote.
The horticulturalist and broadcaster, who presents the BBC gardening show from his Longmeadow garden in Herefordshire, wore the navy blue Barbour jacket in the most recent series.
He currently features in the brand’s Way Of Life campaign, in which he talks about his relationship with nature.
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BBC guidelines on conflicts of interest state: “Presenters or other individuals must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.”
A BBC spokesperson said: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Monty has been reminded of these guidelines.”
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In 2024, presenters were reminded of the guidelines after Gary Lineker appeared to wear outfits from his own fashion range during coverage of England’s opening Euros game.
He sported a pale green knitted T-shirt, before putting on a sage green jacket at half-time.
Both items resembled clothing from the Next X Gary Lineker collection, which was promoted as being “edited by the legendary man himself”.
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