'Biggest exec hire in our 14 years': Social Garden hires COO

Marketing agency Social Garden has made what its CEO calls “the biggest exec hire in our 14 years”, bringing Rebecca Tos on as its chief operating officer.

Tos has 25 years’ experience across Havas, Dentsu, IPG, and other advisory roles, and joins Social Garden to “help scale the business through the next phase, media, performance, marketing automation and AI,” as George Glover, co-founder and CEO of Social Garden, explained to Mumbrella in an email.

“It’s a big signal of where we’re taking the group nationally.”

Social Garden is a full-funnel agency that works across media, creative, CRM, marketing automation, and analytics. Its parent company is Third Door Ventures, which also owns off-the-plan apartment platform Urban.com.au, and home builder comparison platforms Homeshelf and iBuild New.

Glover says “bringing someone of Bec’s calibre into Social Garden is a big moment for us”.

“We’re seeing real momentum in media, data and AI-led transformation and we needed someone who’s scaled agencies through that.

“From the first meeting it was obvious she understood the changing landscape, the opportunities in front of us and our strategy, and just as importantly she’s a brilliant cultural fit for the team.”

Tos said in a media release, the COO role “was exactly what I was looking for”.

She continued: “We’re in the midst of one of the biggest industry shifts, certainly in my career. Some may say it’s daunting. I see a radically different future and it’s incredibly exciting to help shape it, with a team aligned on what a modern marketing business should be.”