Alongside its earnings report, Roblox has announced that it has paid out a billion dollars to game creators using its Developer Exchange program, already surpassing the $923M total of 2024. The company stated that this is the first time this figure has been achieved in a calendar year (having previously highlighted a billion-dollar payout of the “previous year” in announcements at its Roblox Developer Conference).
That event saw the announcement of an 8.5% increase in the conversion rate for users cashing out their platform currency Robux into dollars. The rate was raised to $0.0038 for every earned Robux, which increased the value of 30,000 earned Robux from $105 to $114. (Purchased Robux cost users $300 for 30,000).
Roblox has paid out steadily increasing amounts to creators over the last two years. | Image credit: Roblox
The company stated that the top 1,000 creators on the platform earned an average of $1.1M, an increase of 40% YoY. Q3 creator earnings totalled of $427.9M, an 85% YoY increase. The company claims that 47% of creators wouldn’t earn income without Roblox, and only 25% of them hold a university degree. 74% of the developers on the platform work solo.
Some of the platform’s most popular games this year have been user-created, with titles like Grow A Garden and Steal A Brainrot attracting millions of concurrent users. Roblox users can also earn money by selling items in the game.
Roblox reported robust growth in its financial results, with a growing audience chiefly playing on mobile and PC. Separate research by NewZoo has suggested that the player base is aging yet still playing the game, with 54% YoY growth in players aged over 13.
The growth is offset against ongoing concerns around user safety on the platform, which has an overwhelmingly underage audience. The company has responded by expanding parental controls, and this month started looking for people to join a Parents Council to deliver ongoing feedback.
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