WEYERS CAVE, Va. (WHSV) – Harmony Harvest Farm, an all-women-owned flower farm, is being featured in the “Better Homes and Gardens” print edition magazine this fall.
The flower farm will be recognized for its hard work preserving and sharing heirloom chrysanthemums in the Valley.
“It is surreal to have our own product actually picked up, endorsed and highlighted by a national retail outlet,” said Jessica Hall, a flower farmer at the farm.
Hall shared why heirlooms are different from other mums that people are used to seeing today.
“These are long-lost varieties from the ’40s and the ’50s. These varieties just haven’t been seen for so long,” Hall said. “These are the old football mums that get as big as my hand and that are perennials, so they’re gonna keep coming back in your yard and your garden.”
Hall noted that the farm’s all-women ownership isn’t the only thing that makes it different.
“Being the fact that we are family-owned and -run, and the fact that it’s my mom, my sister and myself, it makes it even more special that we’ve been able to boots-[to]-ground, bring this idea to fruition,” Hall said. “The fact that our community has supported us in the level … it’s just such a dream come true.”
Hall and the rest of her family at Harmony Harvest are happy to bring something special to the community, she said, and having their flower farm featured in “Better Homes and Gardens” is a great way to highlight the importance of this project.
“Most folks don’t realize that over 80% of flowers sold in America are actually imported from other countries, so there are very few flower farms like [Harmony Harvest] left in America,” she said.
Hall added that this national exposure will give the farm the chance to contribute more to the American economy and make their product exportable.
“This is a signature crop that would actually give us the ability to take back a large piece of that equation of that billion-dollar industry … and it’s a place where we can actually make a big difference on the backs of all of these American farmers,” she said.
The print feature will come out this November, but a shorter version has already been published online.
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