A designer explores the colour palette that inspired Samsung’s latest refrigerator designs
In India, flowers are more than just decorative elements, they are symbols of celebration, purity, and everyday joy. From vibrant marigold garlands at weddings to fragrant jasmine adorning doorsteps, flowers weave themselves into the very fabric of Indian life. It is this deep cultural connection that has inspired Samsung’s latest design story.
Samsung, India’s largest consumer electronics brand, has launched its new 183L Single Door Refrigerator range, featuring two floral masterpieces – Begonia and Wild Lily.
In India, the begonia is cherished for its vibrant resilience in shaded gardens, while the wild lily has long symbolised purity and renewal in our traditions. Both flowers evoke a sense of beauty rooted in nature.
With these designs, crafted by the creative minds at Samsung Design Delhi (SDD) in collaboration with Digital Appliances Design Team, Samsung has redefined the aesthetics of single door refrigerators, turning everyday appliances into works of art that resonate with Indian homes.
Creative discussions at best
Designing for Everyday Luxury
The design team at SDD set out with a vision – to capture the timeless significance of flowers in India and reinterpret it for the modern home. The result is a collection that blends local cultural authenticity with global design innovation.
Bold Floral Motifs with Realistic Expressions: Strategically placed at mid-height, the Begonia and Wild Lily patterns create maximum visual impact, transforming refrigerators into statement pieces.
Lifelike Detailing: Intricate 2D and 3D elements evoke the richness of nature, with photo-realistic petals that appear almost in bloom.
Vibrant Colours: Available in red and blue, the range brings a burst of freshness and elegance to any kitchen.
“At SDD, we see design as a bridge between people and technology. With Begonia and Wild Lily, we drew inspiration from the cultural language of flowers to create something uniquely Indian. It is our way of celebrating the beauty of local traditions while delivering innovation that feels timeless,” said Yuran Kim, Managing Director, Samsung Design Delhi.
Blending tradition with modern design
Where Culture Meets Innovation
The collaboration ensured the product was not just visually appealing but also contextually meaningful. SDD, one of Samsung’s largest global design studios, is dedicated to creating design solutions that are inspired by human lives and reflect authentic local inspirations.
“Our inspiration was to create patterns that don’t just sit on the refrigerator but truly live with the consumer. The detailing of Begonia and Wild Lily is very intentional, placed at the eye level, bold yet calming—so that the refrigerator becomes a beautiful part of the home’s story, not just a background appliance,” said, Sudhanwa Chavan, Design Director at Samsung Design Delhi.
The final masterpiece: Bring Indian aesthetics home
Stories Waiting to Bloom
With this launch, Samsung has transformed the refrigerator into more than just a kitchen appliance—it is a canvas of culture and design, a daily reminder of the timeless beauty of flowers.
By combining cultural symbolism, modern innovation, and consumer insights, Samsung Design Delhi has once again shown how design can shape experiences and bring warmth into homes.
In every home, with Samsung’s floral refrigerators, there’s a story waiting to bloom.
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