I’ve always wondered why do they always do this.
It used to be the original Acmena/Syzgium Smithii, Waterhousea and few compact varities but i’m seeing all sort of different names now with “fast growing” labels when they’re already fast growing in the first place.
Notice this is happening to Pittosporums as well.
by asamisanthropist
11 Comments
They are different cultivars with different colours and usually increased pest resistance. Other times their form is different and more suited for hedging.
I suspect it’s a type of hybrid trademarking to protect their asset. It’s rampant in America.
So you’d buy them
It’s called marketing.
Like giving new roses names of celebrities.
Doesn’t mean the new plants are better than the older established varieties however.
I already have a Lilly Pilly, I don’t have a *cherry black*.
Seems to be a bit of scepticism or belief that this is just a marketing tactic.
The fact that tens of thousands have been spent to assert plant breeders rights over these varieties likely means they are different in some way that the breeders consider significant. It’s not an easy thing to do and they can call them whatever they want without the PBR.
Different new varieties with overly marketed names to try and boost sales.
People like shiny things
Marketing
So these are new cultivars/varieties. If you look next to the name on the label there is a little symbol that means the name you seeing has a plant breeders right attached to it.
If you look on the back of the label it will have the full botanical name with the denomination (name of PBR) on the back in single quotes.
If it’s not in single quotes or is missing the PBR symbol it is a marketing name.
Oooh Cherry Black lilly pilly, I want it😂