To last.
Honda is showing its Lawn & Garden range is built to last in a campaign via Howatson+Company.
“We wanted to have some fun with a very serious product truth,” says Eva Barrett, Honda’s General Manager of Brand, Marketing, and Customer Experience.
“Our customers know Honda products go the distance, so we’re taking that reliability and turning it into something distinctively memorable.”
The campaign is designed specifically for the high-speed nature of digital consumption, using “destruction-testing” visuals to stop the scroll.
“Your garden won’t break a Honda. Which is great. Unless you want an excuse to buy a new shiny one,” said Howatson+Company deputy chief creative officer, Richard Shaw.
“In social where people are bragging about their 1987 mower still going, we gave them an idea on how their mower could finally take its last trim… and then go buy a brand new one.
“We love that our old Honda mower goes and goes. But we also love new things.”
CREDITS
Honda
General Manager Brand, Marketing, CX: Eva Barrett
Creative Manager: Glenn Gibbins
Marketing Manager: Ben Familton
Digital Marketing Lead: Ruby Murphy
Marketing Campaign Specialist: Deana Bazzanella
Howatson+Company
Head of Production – Holly Alexander
Editor – Fraser Kelton
Colourist – Fraser Kelton
Music and Sound – Shane Vancuylenberg
Deputy CCO – Richard Shaw
Senior Creative – Dan Smith
Senior Creative – Ernie Ciaschetti
Senior Designer – Gabrielle Dudman
Managing Director – Andrew Drougas
Client Partner – Ben Peachell
Group Account Director – Ella Hine
Production Company: Revolver
Director Collective – Glue Society
Director – Luke Nuto
Managing Director – Michael Ritchie
Executive Producer – Pip Smart
Executive Producer – Jasmin Helliar
Producer – Lily Warland
DOP – Will Robertson
Editorial: Glue Society Studios
Editor – Luke Crethar
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