Bents Garden and Home, on Warrington Road in Glazebury, opened its first immersive light trail in December.
The Alice in the Hidden Gardens trail proved a huge hit, attracting visitors from across the region and beyond.
It wasn’t just the trail that was a success, it was the creative marketing campaign for it too which has now received a national award.
Bents was named winner of the Garden Centre Association’s (GCA) Worrall Cup, which recognises the UK garden centre judged to have the strongest marketing campaign in 2025.
The Worrall Cup is one of the GCA’s most respected accolades, celebrating creativity, engagement and innovation.
“Winning the Worrall Cup for our Alice in the Hidden Gardens campaign is a fantastic achievement and a real testament to the creativity and hard work of our team,” said Matthew Bent, managing director at Bents Garden and Home.
“We’re incredibly proud to bring something so special to our local community and to see it recognised on a national stage.”
Adding to its success at the recent GCA Awards, Bents was also named as one of only ten Garden Centres of Excellence in the UK, placing it among the very best garden centres in the country.
The recognition follows further national acclaim in December, when Bents was awarded Best Christmas in the UK (Destination Garden Centre), reflecting its reputation for creating memorable seasonal experiences.
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