Japanese fashion brand Onitsuka Tiger has opened a new pop‑up café in London’s Covent Garden to coincide with the launch of its first‑ever fragrance collection.
The temporary venue, named Café Onitsuka Tiger ONE TWO THREE FOUR, occupies the outdoor space in front of the label’s Covent Garden store and is open from 15 to 21 December 2025. The café has been designed as an immersive introduction to the perfume line, bringing together elements of the brand’s fashion heritage, sports influences and contemporary design.
The new fragrance collection comprises four distinct scents, all developed under the theme Wearing Quiet Radiance. Each scent is described as reflecting an interplay of contrasts that aligns with Onitsuka Tiger’s design philosophy, harmonising heritage craftsmanship with modern innovation and balancing vibrant dynamism with structured order.
At Café Onitsuka Tiger ONE TWO THREE FOUR, visitors are invited to enjoy a complimentary drink inspired by one of the four fragrances. The beverages, created by Café Vins, a London‑based espresso and tea bar, aim to translate each perfume’s character into a sensory taste experience. According to Onitsuka Tiger, the drinks will offer guests a multi‑sensory way to connect with the new scents.
The pop‑up café’s design and programming reflect the brand’s broader efforts to fuse cultural and sensory elements beyond its established reputation in fashion and sportswear. By presenting the fragrances alongside a curated beverage experience, Onitsuka Tiger is offering both existing and new customers an opportunity to discover the products in an environment that encourages exploration and engagement.
In addition to complimentary drinks, guests at the pop‑up are encouraged to step inside the adjacent Onitsuka Tiger Covent Garden store to explore the full perfume range. The store has reportedly been arranged to showcase the four fragrances alongside select footwear and apparel, allowing customers to experience the new line in context with the brand’s wider product offering.
The launch of this fragrance collection marks a new chapter for Onitsuka Tiger, which has historically been known for its footwear and sportswear. By integrating scent, taste and social space, the brand aims to foster deeper connections with its audience while generating interest in its latest product developments.
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