Edible Garden (NASDAQ: EDBL) announced that its award-winning Kick. Sports Nutrition product line is now available on Target.com, expanding the brand’s digital footprint and omnichannel strategy. Kick. offers whey and plant-based proteins, pre/post-workout formulas, and hydration-energy blends aimed at athletes and active consumers.
The move broadens national access via Target’s high-traffic digital platform and complements recent distribution gains including Amazon, a Midwest big-box retailer, and international rollout at PriceSmart.
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Key Figures
Target stores
more than 1,900 stores
Target’s physical retail footprint serving guests weekly
Award year
2025
Kick. named 2025 Sports Nutrition Product of the Year
Market Reality Check
$1.35
Last Close
Volume
Volume 99,589 is above the 20-day average of 77,263, indicating elevated interest ahead of this news.
normal
Technical
Shares at 1.35 are trading below the 200-day MA of 2.22, keeping the stock in a longer-term downtrend despite expansion news.
Peers on Argus
Peers show mixed moves: AQB -1.16%, SISI 0%, AGRI +5.43%, SDOT -0.99%, APPH 0%. With EDBL down 4.26% pre-news and no peers in momentum scanners, trading appears more company-specific than sector-driven.
Historical Context
Date
Event
Sentiment
Move
Catalyst
2025-12-09
Holiday sales update
Positive
+13.7%
Reported 26.9% Thanksgiving-period sales increase versus prior year.
2025-12-05
New retail distribution
Positive
+5.5%
Pickle Party line began shipping to King Kullen in NY Metro region.
2025-12-02
Trade show participation
Neutral
-4.8%
Showcased products at NY Produce Show to industry attendees and exhibitors.
2025-11-21
NYC distribution expansion
Positive
+7.5%
Expanded product availability at George’s Plants and other NYC retailers.
2025-11-20
Regional footprint expansion
Positive
-4.5%
Added DUMBO Market and Marrazzo’s Market for organic herbs and produce.
Pattern Detected
Recent news has focused on distribution expansion and product visibility, with three of five such announcements followed by positive 24-hour price reactions, suggesting the stock has often responded favorably to commercialization milestones but with occasional negative divergences.
Recent Company History
Over the last month, Edible Garden reported several growth-focused updates, including a 26.9% Thanksgiving-period sales increase and multiple retail distribution wins across New York and regional markets. Trade show participation highlighted its hydroponic and fermented product lines to over 3,000 attendees and 300 exhibitors. Price reactions were mixed but skewed positive, with three notable gains above 5%. Today’s Target.com launch for Kick. fits the same theme of expanding branded product reach and omnichannel presence.
Market Pulse Summary
This announcement expands Kick. Sports Nutrition’s reach by adding Target.com alongside existing Amazon and international distribution, reinforcing Edible Garden’s omnichannel strategy. It positions the brand within a large retailer serving more than 1,900 stores and a national online audience, targeting demand from health-focused and GLP-1 users. Against a backdrop of recent sales growth and distribution wins, investors may monitor future disclosures on profitability, cash resources, and how online traction translates into measurable financial results.
Key Terms
glp-1
medical
“driven in part by shifting dietary habits among users of popular GLP-1 weight-loss medications”
GLP-1 (glucagon-like peptide-1) is a natural hormone in the body that helps regulate blood sugar levels and appetite. Its significance to investors lies in its role as the basis for a class of medications that address conditions like type 2 diabetes and obesity, which are large and growing markets. Advances or investments in GLP-1-based treatments can signal opportunities in healthcare innovation and potentially impact pharmaceutical companies’ growth.
omnichannel
technical
“expanding the brand’s digital footprint and strengthening its rapidly growing omnichannel strategy”
A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.
AI-generated analysis. Not financial advice.
12/11/2025 – 08:30 AM
2025 Sports Nutrition Product of the Year Expands Its Digital Footprint as Part of the Company’s Growing Omnichannel Strategy
BELVIDERE, NJ, Dec. 11, 2025 (GLOBE NEWSWIRE) — Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leading provider of controlled environment agriculture (CEA) solutions and sustainable, locally grown organic produce, today announced that its award-winning Kick. Sports Nutrition product line is now available on Target.com, expanding the brand’s digital footprint and strengthening its rapidly growing omnichannel strategy.
Kick. Sports Nutrition, Edible Garden’s clean-label, performance-driven product line, features whey and plant-based proteins, pre- and post-workout formulations, and hydration-energy blends developed to support athletes and active consumers seeking better-for-you solutions. The availability of Kick. on Target.com significantly broadens national access to the brand and aligns with the Company’s strategy of meeting consumers where they already shop for health and wellness essentials.
Target, one of the nation’s largest and most respected retailers, serves millions of guests weekly across more than 1,900 stores and a high-traffic digital platform. Target.com offers a curated, convenient health and wellness shopping experience, making it an ideal destination for premium, clean-label, better-for-you nutrition products. As consumer demand for high-protein supplements continues to rise, driven in part by shifting dietary habits among users of popular GLP-1 weight-loss medications, Target has been actively expanding its protein and supplement offerings to meet evolving wellness trends. The addition of Kick. Sports Nutrition to Target’s online marketplace strengthens this initiative, enhancing visibility for the brand while engaging a growing audience seeking clean, functional, better-for-you, and great-tasting sports-nutrition products. We believe these milestones collectively position Kick. to become a leading brand in the rapidly growing sports nutrition category.
“We are excited to bring Kick. Sports Nutrition to Target.com, a trusted destination where consumers increasingly turn for health, wellness, and better-for-you products,” said Jim Kras, Chief Executive Officer of Edible Garden. “This expansion reflects our commitment to meeting consumers wherever they shop, whether in-store or online, and strengthens our omnichannel strategy as we continue to scale the Kick. brand. Kick. has already generated strong momentum through recent distribution gains, including availability at a major Midwest big-box retailer, a successful launch on Amazon in partnership with Pirawna, our exclusive e-commerce partner, and an international rollout at PriceSmart warehouse clubs. Adding Target.com builds on that momentum and reflects the accelerating demand for clean-label, functional sports nutrition products. We believe these milestones collectively position Kick. to become a leading brand in the rapidly growing sports nutrition category.”
For Kick. Sports Nutrition at Target.com click here.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/.
Watch the Company’s latest corporate video here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
What products from Kick. Sports Nutrition are now sold on Target.com for EDBL?
Target.com carries Kick. whey and plant-based proteins, pre- and post-workout formulations, and hydration-energy blends.
How does Kick. availability on Target.com affect Edible Garden (EDBL) distribution?
Availability on Target.com expands the brand’s national digital reach and complements prior distribution at Amazon, a Midwest big-box retailer, and PriceSmart international rollout.
When did Edible Garden (EDBL) announce Kick. Sports Nutrition launch on Target.com?
The company announced the Target.com launch on December 11, 2025.
Where else can investors find Kick. Sports Nutrition besides Target.com?
Kick. is also available via Amazon (through partner Pirawna), a major Midwest big-box retailer, and PriceSmart warehouse clubs internationally.
Why is Target.com a strategic channel for Kick. Sports Nutrition and EDBL?
Target.com offers a high-traffic, curated health and wellness shopping experience, broadening national access and aligning with the company’s omnichannel growth strategy.
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