A new report highlights the “opportunity hiding in plain sight” for partnerships between garden centres and homeware suppliers. The Homeware Buyers Index 2025, produced by Kleen-Tex Home, found that more than half of garden centre owners would dedicate additional floor space to homeware products offering better margins, faster delivery, and higher durability and quality.
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Surveying over 500 retail buyers and 1,000 UK consumers, the study revealed that 55% of garden centre buyers would switch suppliers for improved pricing or delivery, while 82% make purchasing decisions every two to three months. Loyalty to existing suppliers is low, with only 36% relying on established relationships regularly. Quality and durability were cited as priorities by 81% of respondents, with sustainability less emphasised compared to other sectors.
With consumers willing to spend up to £187 on a single impulse homeware purchase and preferring in-store shopping for home textiles, garden centres are well-positioned to capitalise on this demand. Elaine Smith, European marketing director at Kleen-Tex Home, said: “Garden centres are a genuine partnership opportunity for quality homeware brands… collaborations in our sector can unlock value and deliver returns.”
The report positions garden centres as a fast-moving, high-potential channel for homeware growth, offering suppliers opportunities to combine quality, value, and reliability.
Source: www.furniturenews.net
Publication date:
Thu 20 Nov 2025
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