Holland America Line brought a touch of Dutch springtime to Sydney on Sunday, transforming the Southern Forecourt of the Overseas Passenger Terminal into the Tall Tulips Garden via XO Media Group.
The activation brought to life the cruise line’s global campaign, ‘Savour the Journey: Experiences with us are too good to hurry through’.
The orange blooms are a nod to the national colour of the Netherlands and one of Holland America Line’s signature brand colours, with the Noordam ship creating a backdrop.
The display marked the start of Holland America Line’s 2025–2026 Australia & New Zealand Close-to-Home season, encouraging travellers to explore the region through curated itineraries.
“Sunday’s installation truly captured the spirit of Holland America Line – a celebration of heritage, exploration, and taking time to savour the journey. It was the perfect way to bring our brand to life shoreside and mark the launch of our Close-to-Home season, which continues to resonate strongly with travellers seeking immersive journeys throughout Australia, New Zealand, and the South Pacific,” Holland America Line’s senior marketing manager Hannah Baynes said.
“It was great to see guests disembarking from Noordam and others preparing to begin their cruise, along with new travellers who engaged with the installation and were inspired to plan their next cruise with Holland America Line,” Baynes added.
The 2025–2026 Australia & New Zealand Close-to-Home season offers guests the opportunity to explore the region without the need for long-haul travel. With 14-day Australia and New Zealand itineraries, Grand Voyage adventures and Culinary Ambassador sailings, each journey is designed to connect guests with the destinations they visit. The meet up of Volendam and Zaandam in Sydney will happen on 7 March, bringing together two Grand Voyages.
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