Gardening Naturally has improved order fulfilment efficiency by 3,500% and tripled its revenue after introducing the Orderwise ERP and Warehouse Management System (WMS).
Orderwise implementation
The Cotswolds-based retailer operates seven eCommerce websites and supplies over 60 garden centres across the UK. With a highly seasonal business model, in which 70% of its annual sales occur between April and July, efficient warehouse operations and logistics are considered vital for growth and meeting customer expectations. Following the introduction of Orderwise, the firm is now able to dispatch up to 5,000 orders a day.
Gardening Naturally manages a complex setup across multiple sales channels-its own websites, Amazon, eBay, and other marketplaces. According to the company, integrating these operations using Orderwise has enabled greater automation and transparency, improving overall efficiency.
Operational transformation
Scott Brandreth, Managing Director of Gardening Naturally, highlighted the operational changes experienced since deploying the system:
“Before Orderwise, it could take three hours to pick and process 200 orders. We can now do that in just five minutes. At our busiest, we’re dispatching up to 5,000 orders a day. Without Orderwise, there’s absolutely no way we could have scaled to meet that demand or grown from £2.7 million to £8 million turnover in just two years.”
Gardening Naturally first began using Orderwise eight years ago. Since then, the company has streamlined its eCommerce and warehouse operations, automating significant parts of the order fulfilment workflow. This includes full integration with automatic packing machinery, which has contributed to reducing processing time and increasing the daily volume of orders that can be handled.
The system’s advanced delivery and courier rules have further improved dispatch accuracy; 99% of orders are now automatically matched with the appropriate courier service. Real-time visibility across sales channels has enabled the business to maintain same-day shipping commitments and meet Amazon Prime performance requirements.
Continued growth
Brandreth elaborated on the impact of Orderwise on both business growth and operational stability:
“The reliability and scalability of Orderwise make it invaluable to us. It’s robust, efficient, and continues to evolve with our needs. The system gives us confidence that we can keep growing, even during our busiest seasons.”
The improved efficiency and transparency offered by Orderwise have supported Gardening Naturally’s growth, with an annual turnover increasing from GBP £2.7 million to GBP £8 million within two years. The company, which employs over 20 staff, has leveraged this period of rapid growth to strengthen its position within a highly competitive and seasonal sector.
Provider perspective
Tom Price, Director at Forterro, the provider of Orderwise, commented on the role of integrated enterprise solutions in the expansion of businesses like Gardening Naturally:
“Gardening Naturally is an outstanding example of how a modern, integrated ERP and WMS can unlock performance and scalability. Orderwise has helped them turn seasonal pressure into a competitive advantage and build a foundation for sustained growth.”
Forterro, with its extensive portfolio of industrial software, supports over 25,000 businesses across Europe. By providing integrated ERP solutions such as Orderwise, it aims to assist companies with streamlining operations, handling complex sales environments, and enabling scalability in challenging market conditions.
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