Eco-friendly gardening eCommerce firm Gardening Naturally has transformed its operations with Forterro’s Orderwise, achieving a 3,500 per cent increase in fulfilment speed and tripling revenue since deploying the ERP and warehouse management system (WMS).
Founded in 2007 and now employing more than 20 staff, the family-run business operates seven eCommerce websites and supplies more than 60 garden centres across the UK. Its highly seasonal sales cycle – 70 per cent of annual turnover takes place between April and July – makes warehouse efficiency and logistics coordination critical. The company manages a complex multi-channel setup spanning its own websites, Amazon, eBay, and other online marketplaces, all now integrated through Orderwise.
“Before Orderwise, it could take three hours to pick and process 200 orders. We can now do that in just five minutes,” said Scott Brandreth, managing director, Gardening Naturally. “At our busiest, we’re dispatching up to 5,000 orders a day. Without Orderwise, there’s absolutely no way we could have scaled to meet that demand or grown from £2.7 million to £8 million turnover in just two years.”
Since adopting Orderwise eight years ago, Gardening Naturally has unified its eCommerce and warehouse management processes, automated key fulfilment workflows, and integrated with automatic packing machinery to dramatically speed up despatch. Advanced delivery rules ensure 99 per cent of orders are automatically assigned the correct courier method, while real-time visibility across channels helps the team hit same-day shipping targets and Amazon Prime KPIs.
“The reliability and scalability of Orderwise make it invaluable to us,” Brandreth added. “It’s robust, efficient, and continues to evolve with our needs. The system gives us confidence that we can keep growing, even during our busiest seasons.”
Tom Price, director, Forterro, said: “Gardening Naturally is an outstanding example of how a modern, integrated ERP and WMS can unlock performance and scalability. Orderwise has helped them turn seasonal pressure into a competitive advantage and build a foundation for sustained growth.”
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