October 16 2025, 8:52 am | BY Adam Shaw | No Comments
Garden, a beloved family brand with a rich heritage in Hong Kong, continues to celebrate everyday happiness through its latest campaign in partnership with dentsu Hong Kong. Building on last year’s success with a campaign song performed by local singer Cloud Wan, Garden now unveils an extended version of the initiative, welcoming fellow local singer Jay Fung to join Cloud Wan in co-performing the new campaign anthem “Let Every Day Bloom.” Together, the duo brings fresh energy and emotional resonance to the campaign, further reinforcing Garden’s core message of “Baking Happiness into Your Life.”
The campaign spotlights Garden’s Bread & Cake Series, showcasing the versatility and innovation of its baked goods. Through a cheerful theme song and a vibrant flower graphic illustration, the campaign delivers a sense of happiness that follows Garden products wherever they go. Dentsu Hong Kong thoughtfully shot the campaign video in familiar, everyday locations that resonate with the local community, including cha chaan tengs (Hong Kong-style cafés), schools and family homes, places where Garden products are naturally part of daily routines. By journeying through different places and scenes across Hong Kong, the campaign visually expresses that wherever there’s Garden, there’s happiness.
To further engage younger and trend-conscious audiences, Garden is offering different phases of activations for people to win exclusive Cloud Wan x Jay Fung collaborative gifts at selected convenience stores and supermarkets. This offering brings the “taste of happiness” into everyday moments, extending the joy beyond the bakery aisle and into the lives of consumers.
“At Garden, we believe that happiness begins with the simple joys of everyday life. This campaign is a celebration of our heritage and our commitment to bringing delicious moments and a sense of happiness to every household in Hong Kong,” said Joanne Lau, COO – Business Development & Marketing, The Garden Company Limited. “We’re delighted to continue our creative partnership with dentsu Hong Kong which helped us connect with audiences in a heartfelt and culturally resonant way.”
Diana Tam, Managing Partner and Director of Operations at Dentsu Creative Hong Kong, added: “We’re proud to partner with Garden to bring this campaign to life through our integrated expertise across creative, media and PR. By combining cultural insight with emotional storytelling, we’ve created a campaign that feels authentic, warm and deeply rooted in the lives of the people Garden serves.”
The campaign, led by its catchy theme song, is airing across TV, YouTube, digital platforms and Spotify audio ads, bringing happiness to audiences all over Hong Kong.
Credits
The Garden Company Limited
Chief Operating Officer: Joanne Lau
General Manager of Corporate Communications, CRM and Digital: Wallace Ho General Manager of Marketing: Wallace Chow
Senior Product Manager: Ivy Chui
Product Manager: Ray Chak Marketing Officer: Jacky Liu
Dentsu Hong Kong
Creative: Keith Liu, Toby Hong, Cyrus Chung, Sam Chow, Lianne Tse
Account Management: Diana Tam, Bethany Yiu, Vinnika Chan
Media: Kitty Kwan
PR: Betsy Wong
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