Home » ASIA » Bojeong-dong Café Street: The New Garden-Focused Tourist Destination in Yongin, South Korea
Published on
October 10, 2025
Nestled in the city of Yongin, Gyeonggi-do, Bojeong-dong Café Street has long been a popular tourist destination because of its picturesque setting, which is lined with quaint cafés and unique eateries. But this charming street has changed dramatically in the last few years. Bojeong-dong, which was once just a street with a nice coffee break, has been transformed into a four-season garden destination that welcomes guests all year long to unwind, rest, and take in a range of local experiences. The Gyeonggi Tourism Organization is leading the “2025 Gyeonggi-do Tourism Theme Alley” project, which includes this makeover.
Bojeong-dong Café Street was established in 2014 and has gradually become known as one of the area’s most picturesque streets. Both locals and visitors have been drawn to its unique blend of cafés, artisanal stores, and laid-back vibe. But the street needed a makeover because of the changing nature of tourism and the rising demand for more immersive travel experiences. The solution was a brand-new garden-themed design called “Cozy Garden”, which turned Bojeong-dong into a community hub where local culture, nature, and community come together.
The “Cozy Garden” Concept
The key to this renovation is the introduction of the Cozy Garden concept, which aims to integrate natural beauty into the daily experience of visitors. This garden-themed design not only enhances the street’s visual appeal but also emphasises seasonal changes, allowing visitors to enjoy a different atmosphere with each season. Plant boxes filled with a variety of flora, tree projections, and vibrant lighting installations will add charm and warmth to the area. The aim is to offer a comfortable, cozy space where people can relax, shop, or enjoy outdoor experiences, all while immersed in the beauty of nature.
One of the standout features of the revamped Bojeong-dong is its dedication to creating a “stay-and-experience-orientated” environment. This reflects the current trends in tourism, which prioritise local engagement and experiences over traditional sightseeing. This is seen in the transformation of a simple café street into a vibrant, immersive experience where tourists can not only enjoy food and drink but also take part in local activities, craft workshops, and seasonal events.
Reflecting Tourism Trends: Stay and Experience
The recent shift in tourism trends across the world has seen a growing demand for “stay and experience” destinations—places where travellers can spend extended periods of time and engage with local culture in meaningful ways. Bojeong-dong’s redesign directly addresses this trend. By incorporating experiential elements, such as hands-on workshops, seasonal markets, and cultural exhibitions, the street now offers much more than just a place to sip coffee. Visitors can immerse themselves in creative activities, learn about local craftsmanship, and appreciate the changing seasons through the lens of Korean culture.
Moreover, the concept of “local emotional consumption” has also been infused into the design. Rather than focusing on large, generic tourist experiences, the transformation emphasises small, intimate interactions with local businesses and the environment. Visitors are encouraged to connect with the street on a personal level, forming lasting memories in a setting that reflects the spirit and character of the region.
Seasonal Events and Attractions
The newly redesigned Café Street will officially open to the public with a lighting ceremony, scheduled for the evening of October 11th. This event will mark the debut of the new street layout, which features not only the lush garden installations but also emotional lighting and tree projections that change throughout the day. During daylight hours, the area will offer a vibrant and lively space for relaxation, while after dark, the lights will create a warm and romantic ambiance, perfect for evening strolls and leisurely chats.
But the excitement doesn’t end there. A series of events will unfold throughout October, adding layers of experience to the Cozy Garden theme. These events will introduce the public to the new changes while providing an opportunity to engage with the local community.
Cozy Garden Salon
From October 1st to October 20th, the “Cozy Garden Salon” will feature a variety of local workshops. These workshops will focus on crafts and flower arranging, allowing visitors to tap into their creative side while learning about traditional Korean art forms. On October 25th, an exhibition will showcase the works created during the salon, providing a visual celebration of the area’s artistic talents. These experiences are designed to deepen visitors’ connection to the street and its cultural heritage.
Cozy Garden Awards
To further enhance the community spirit, the “Cozy Garden Awards” will be held on October 11th, coinciding with the street’s grand opening ceremony. Local merchants have been invited to decorate their stores in line with the new garden theme, and a panel will select the most aesthetically pleasing stores. This event not only promotes creativity among local business owners but also fosters a sense of pride and ownership within the community.
Cozy Garden Market
In addition to the workshops and awards, the “Cozy Garden Market” will take place on three separate dates—October 11th, 18th, and 25th. Running from 11 a.m. to 9 p.m., this European-style flea market will offer a diverse range of goods, from handmade crafts to local produce. Visitors will have the chance to interact with vendors, shop for unique items, and enjoy the lively atmosphere. This market represents a fusion of local and European sensibilities, adding an international flair to the already diverse street scene.
Bojeong-dong Café Street: A Year-Round Destination
The transformation of Bojeong-dong Café Street into a year-round garden destination is a game-changer for the local tourism landscape. With its seasonal programming, cultural workshops, and local markets, the street has become much more than just a place for coffee enthusiasts. It is now a destination for tourists seeking authentic experiences, a place to relax, engage with local culture, and enjoy the natural beauty of Gyeonggi-do.
By weaving together natural elements, cultural experiences, and local business engagement, Bojeong-dong Café Street has successfully positioned itself as a prime example of what modern tourism can offer—an immersive, meaningful, and accessible experience that resonates with visitors of all ages and backgrounds.
Getting There
Bojeong-dong Café Street is easily accessible via public transportation. The nearest metro station is Jukjeon Station, located on Seoul Subway Line 3, which is just a short walk away from the street. For those driving, parking facilities are available at the nearby Bojeong Public Parking Lot. The street is open throughout the year, offering different experiences depending on the season, making it a must-visit destination for both locals and tourists.
Nearby Attractions
While in the area, visitors can also explore other attractions in Yongin and Gyeonggi-do. For a peaceful nature walk, Gwanggyo Lake Park in Suwon offers scenic trails and open green spaces. History enthusiasts can visit the Hwaseong Haenggung Palace in Suwon, a royal palace from the Joseon Dynasty that offers insights into Korea’s rich history. Additionally, for book lovers, the Paju Book City is a unique cultural complex dedicated to books, publishers, and writers, providing a quiet, intellectual atmosphere.
Conclusion
The conversion of Bojeong-dong Café Street into a four-season garden destination is evidence of how South Korea’s tourism industry is changing. This once-quiet café street has been transformed into a vibrant, immersive destination with something to offer everyone thanks to careful design, imaginative programming, and community involvement. Bojeong-dong Café Street offers a distinctive experience that honours the beauty of Gyeonggi-do, Korean culture, and the changing seasons, whether your priorities are shopping, leisure, or hands-on workshops.
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