Dobbies’ Stockton store is opening the shop on Thursday, October 9, after seeing a 43 per cent rise in online searches for Christmas decorations compared to September last year, and will host a launch weekend until Sunday, October 13.
Kirsty Rockey, head of brand at Dobbies, said: “Our Christmas shop is something customers look forward to every year at our Stockton store, and this season we’re delivering a truly immersive experience.
Christmas comes early at Dobbies'(Image: Supplied)
“With almost 600 new lines, there’s fresh inspiration for every home, alongside returning favourites that our customers love.”
The launch weekend includes late-night shopping and exclusive offers.
Dobbies has introduced 590 new products for 2024, nearly half of its full festive range.
Ms Rockey said: “We’ve got everything from eye-catching baubles and great value lights to quirky characters and delicious seasonal treats.
(Image: Supplied)
“This year, we’re expecting colourful novelty lights to be a best-seller, tapping into the nostalgia trend that continues to grow in popularity, and quirky homewares like festive cushions and table accessories that bring personality, charm and a playful sense of style to homes.
“A brand-new stand-out burgundy Christmas tree is also set to be a favourite with our customers, adding a bold statement to their homes this December.”
Dobbies’ Christmas collection features 20,000 artificial trees—enough to stretch nearly 25 miles if stacked—135,000 boxes of string lights containing more than 30 million bulbs, and 470,000 baubles and hanging decorations.
The store will also stock 44,000 Christmas characters, 56,000 boxes of Christmas crackers, and a wide selection of seasonal food and drink.
Fresh Christmas trees will be available from November.
Family-friendly events will take place throughout the season, including Santa’s Arrival on Sunday, November 23.
Other experiences include Santa’s Breakfast, Santa’s Grotto, and Santa Paws.
A special Christmas Shopping Night in aid of Alzheimer’s Research UK will take place on Thursday, November 27.
Ms Rockey said: “Whether it’s meeting Santa, experiencing the magic of the Grotto, or shopping for the perfect gift, there’s something for everyone to enjoy at Dobbies this Christmas.”
Dobbies’ 2025 festive collections are now available online, with in-store Christmas shops opening from today.
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