Chrysanthemum Week is a fantastic platform for our industry

Dümmen Orange hosted its Orange Festival during Chrysanthemum Week 2025 in Antioquia, Colombia, where hundreds of visitors from across the Americas and beyond gathered to discover the company’s latest chrysanthemum innovations. Guests included Colombian growers as well as industry professionals from Costa Rica, Ecuador, Guatemala, Brazil, Mexico, and buyers from the United States, the Netherlands, and other international markets.

As a founding organizer of Chrysanthemum Week, Dümmen Orange continues to play a role in strengthening this industry-wide initiative. By contributing year after year, the company helps ensure that Chrysanthemum Week grows as a global platform for collaboration, innovation, and inspiration within the floriculture sector.

This year, Dümmen Orange also contributed to the digital strategy of Chrysanthemum Week, expanding the event’s reach through social media campaigns and an optimized website that improved the visitor experience before and during the event.

During the Orange Festival, Dümmen Orange showcased the strength and diversity of its genetics, presenting over 160 chrysanthemum varieties in a wide range of colors, shapes, and applications. To create a differentiated and modern experience, visitors were welcomed into a vibrant setting complete with coffee inspired by variety names, signature cocktails, and interactive spaces—a unique approach that blended business with enjoyment.

Highlighted varieties include Vallarta, a striking lavender disbud with an impressively large head; Maddie, a pink daisy with multiple petals and an elegant shape; and Rider, a bold red daisy with a green center and a large head.

“Chrysanthemum Week is a fantastic platform for our industry, and we are proud to contribute not only with genetics but also by enhancing the overall experience,” said Alejandra Fernández, Marketing Leader LATAM at Dümmen Orange. “Through digital strategies, social media, and creative on-site experiences, we want every visitor to feel inspired and connected to the future of floriculture.”

The Orange Festival offers growers and buyers not only a closer look at innovative genetics, but also a welcoming atmosphere designed to inspire the industry.

Dümmen Orange invites the floriculture community to join the next Chrysanthemum Week in Week 35, August 24–29, 2026, for another edition of the Orange Festival.

Growers and floral professionals interested in trialing or receiving cuttings of the showcased varieties are encouraged to reach out to the Dümmen Orange LATAM team or connect via the company’s social media channels.

For more information:
Dümmen Orange
[email protected]
www.dummenorange.com