Categories ranged from best audio and creative direction to horror, racing, and roleplay experiences.
Grow a Garden dominated the awards, winning Best New Experience, Best Simulation, and People’s Choice.
Popular titles like Blox Fruits, Brookhaven, and World Zero were also recognised across key categories.
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Roblox has unveiled the winners of the 2025 Roblox Innovation Awards, celebrating the year’s best games and creators.
The company honoured creators across categories like audio, video, and many others. It also featured announcements like new safety tools and the upcoming “Moments” feature.
Grow a Garden led this year’s RIA with the most wins, while Steal a Brainrot earned recognition for best creative direction.
Roblox Innovation Awards 2025 winners
Best new experience: Grow a Garden
Best use of tech: Dead Rails
Best plugin: Moon Animator 2
Best use of audio and voice: Clip It
Best collaboration: NASCAR + Driving Empire
Best creative direction: Steal a Brainrot
Best original UGC: Knitted Arm Warmers Very White
Best UGC creator: Yourius
Best use of IP: Spongebob Tower Defense
Best use of immersive marketing: e.l.f. UP!
Best horror experience: 99 Nights in the Forest
Best adventure experience: 99 Nights in the Forest
Best party & casual experience: Dandy’s World
Best obby & platformer experience: Regretevator
Best survival experience: Forsaken
Best roleplay & avatar sim: Brookhaven
Best simulation experience: Grow a Garden
Best puzzle experience: Teamwork Puzzles
Best racing experience: NASCAR + Driving Empire
Best sports experience: Basketball: Zero
Best strategy experience: Dead Rails
Best action experience: Blox Fruits
Best shooter experience: RIVALS
Best RPG experience: World // Zero
Best video Star: WaffleTrades
People’s choice: Grow a Garden
Best studio: Splitting Point
Last month, Roblox set a new record with 47.4 million concurrent users, up 45% from July’s 32.7 million.
The platform also saw Steal a Brainrot become its second game to surpass 20m concurrents, following Grow a Garden’s milestone earlier this year.
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