The 2025 Roblox Innovation Awards unveiled its winners during a ceremony at the San Jose Civic Theater Saturday with many of the top honors going to some of the platform’s most popular games, including “Grow a Garden” and “99 Nights in the Forest.”

Part of the 11th annual Roblox Developer Conference, this year’s RIAs were hosted by Roblox’s head of the developer community, Justin Sousa (widely known as “JParty” to Roblox users), and kicked off with a few words from Roblox CEO Dave Baszucki.

The RIAs were held at the conclusion of this year’s Roblox Developers Conference, during which Roblox made several big announcements, including new safety tools and a “Moments” feature.

See below for the full list of winners announced during the 2025 Roblox Innovation Awards.

DEVELOPER CATEGORIES:

BEST UGC CREATOR: Yourius

BEST VIDEO STAR: WaffleTrades

BEST CREATIVE DIRECTION: Steal a Brainrot

BEST USE OF TECH: Dead Rails

BEST USE OF AUDIO AND VOICE: Clip It

BEST STUDIO: Splitting Point

BEST ORIGINAL UGC: Knitted Arm Warmers Very White

BEST PLUGIN: Moon Animator 2

EXPERIENCE CATEGORIES:

BEST NEW EXPERIENCE: Grow a Garden

BEST ADVENTURE EXPERIENCE: 99 Nights in the Forest

BEST PARTY & CASUAL EXPERIENCE: Dandy’s World

BEST OBBY & PLATFORM EXPERIENCE: Regretevator

BEST SURVIVAL EXPERIENCE: Forsaken

BEST ROLEPLAY & AVATAR SIM EXPERIENCE: Brookhaven

BEST PUZZLE EXPERIENCE: Teamwork Puzzles (Obby)

BEST RACING EXPERIENCE: NASCAR + Driving Empire

BEST SPORTS EXPERIENCE: Basketball: Zero

BEST STRATEGY EXPERIENCE: Dead Rails

BEST ACTION EXPERIENCE: Blox Fruits

BEST SHOOTER EXPERIENCE: RIVALS

BEST RPG EXPERIENCE: World // Zero

BEST HORROR EXPERIENCE: 99 Nights in the Forest

PEOPLE’S CHOICE: Grow a Garden

BUILDERMAN: Grow a Garden

MOST CONCURRENT USER: Grow a Garden

BRAND CATEGORIES:

BEST USE OF IMMERSIVE MARKETING: e.l.f. UP!

BEST COLLABORATION: NASCAR + Driving Empire

BEST USE OF IP (FKA Best Branded Experience): SpongeBob Tower Defense

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