The 2025 Roblox Innovation Awards unveiled its winners during a ceremony at the San Jose Civic Theater Saturday with many of the top honors going to some of the platform’s most popular games, including “Grow a Garden” and “99 Nights in the Forest.”
Part of the 11th annual Roblox Developer Conference, this year’s RIAs were hosted by Roblox’s head of the developer community, Justin Sousa (widely known as “JParty” to Roblox users), and kicked off with a few words from Roblox CEO Dave Baszucki.
The RIAs were held at the conclusion of this year’s Roblox Developers Conference, during which Roblox made several big announcements, including new safety tools and a “Moments” feature.
See below for the full list of winners announced during the 2025 Roblox Innovation Awards.
DEVELOPER CATEGORIES:
BEST UGC CREATOR: Yourius
BEST VIDEO STAR: WaffleTrades
BEST CREATIVE DIRECTION: Steal a Brainrot
BEST USE OF TECH: Dead Rails
BEST USE OF AUDIO AND VOICE: Clip It
BEST STUDIO: Splitting Point
BEST ORIGINAL UGC: Knitted Arm Warmers Very White
BEST PLUGIN: Moon Animator 2
EXPERIENCE CATEGORIES:
BEST NEW EXPERIENCE: Grow a Garden
BEST ADVENTURE EXPERIENCE: 99 Nights in the Forest
BEST PARTY & CASUAL EXPERIENCE: Dandy’s World
BEST OBBY & PLATFORM EXPERIENCE: Regretevator
BEST SURVIVAL EXPERIENCE: Forsaken
BEST ROLEPLAY & AVATAR SIM EXPERIENCE: Brookhaven
BEST PUZZLE EXPERIENCE: Teamwork Puzzles (Obby)
BEST RACING EXPERIENCE: NASCAR + Driving Empire
BEST SPORTS EXPERIENCE: Basketball: Zero
BEST STRATEGY EXPERIENCE: Dead Rails
BEST ACTION EXPERIENCE: Blox Fruits
BEST SHOOTER EXPERIENCE: RIVALS
BEST RPG EXPERIENCE: World // Zero
BEST HORROR EXPERIENCE: 99 Nights in the Forest
PEOPLE’S CHOICE: Grow a Garden
BUILDERMAN: Grow a Garden
MOST CONCURRENT USER: Grow a Garden
BRAND CATEGORIES:
BEST USE OF IMMERSIVE MARKETING: e.l.f. UP!
BEST COLLABORATION: NASCAR + Driving Empire
BEST USE OF IP (FKA Best Branded Experience): SpongeBob Tower Defense
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