PhatMojo has signed global toy rights to Grow A Garden, the Roblox phenomenon that recently set the highest concurrent player record in video game history. The deal, brokered by licensing agency Think Influence, brings the digital gardening sensation into the physical world with a new range of toys designed for building, collecting, customizing, and sharing.
Since its debut in March, Grow A Garden has quickly risen to become the No. 1 game on Roblox, amassing more than 15 billion plays and reaching a record-setting 21.6 million concurrent players. Developed by Splitting Point Studios in collaboration with Do Big Studios, the game invites players to nurture their land into thriving gardens filled with crops, flowers, fruits, and more. Its tranquil, immersive design and community-driven gameplay have fueled a global fan base, further amplified by frequent live events.
PhatMojo’s first wave of Grow A Garden products debut at the end of the year, with expanded collections arriving at major global retailers in early 2026. The line will translate the game’s creativity and teamwork into tangible play, extending the brand’s reach beyond Roblox.
Learn more at phatmojo.com.
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