PhatMojo has signed global toy rights to Grow A Garden, the gardening-themed Roblox phenomenon that recently set the highest concurrent player record in video game history.
PhatMojo’s upcoming toy line will bring the magic of Grow A Garden into the real world, offering fans a hands-on way to build, collect, customise and share their love for the digital gardening sensation.
Since its launch in late March, Grow A Garden has become the No.1 game on Roblox, amassing over 15b plays and reaching a record-setting peak of 21.6m concurrent players.
In the game, players nurture their land into vibrant gardens filled with unique crops, flowers, fruits and more. The tranquil, immersive gameplay, paired with engaging mechanics and frequent live events, has made it a global sensation, and Grow A Garden’s blend of creativity, teamwork and wholesome fun continues to captivate millions worldwide.
Splitting Point Studios develops the game in collaboration with Do Big Studios. The deal was brokered by licensing agency Think Influence.
Initial products from PhatMojo’s Grow A Garden range will launch in Q4 2025, with expanded collections hitting major global retailers in Q1 2026. Click has been appointed as the exclusive UK distributor for Grow A Garden.
Luke Hillier, CEO of Click, said: “We’ve never seen a brand take off like Grow A Garden. It’s a true cultural moment. The world PhatMojo is building with this line captures everything that makes the game so compelling: creativity, connection and the joy of growing something amazing. We’re excited to deliver this phenomenon to UK retail and put it into the hands of the fans.”
“We’re thrilled to partner with PhatMojo on one of the most exciting brands we’ve ever seen,” added Lewi Hillier, COO at Click. “Grow A Garden taps into a universal play pattern that blends nurturing, collecting and creativity. It’s a true breakout hit, and we’re already seeing incredible demand from retail. This toy line is set to be a top-tier performer across the UK and ROI.”
Click is known for bringing the UK’s most collectible, trend-driven toy brands to market at pace. With deep relationships across retail and a sharp eye for what moves, Click drives consistent sell-through for licensors and partners, from launch day to long-term brand building.
Get in touch with Click on 0330 123 2559 or click@clickdistributionuk.com.
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