Collins Square was transformed in August with the arrival of a striking four-metre-tall daffodil, forming the centrepiece of this year’s National Daffodil Day celebrations.
The installation, which stood proudly in the Main Retail Plaza on August 20 and 21, marked the fifth year of Walker Corporation’s partnership with the Cancer Council. Visitors were invited to purchase fresh daffodils or make donations, with all proceeds supporting vital cancer research.
Walker Group executive of investment assets, Emily Carroll, said the event had become a highlight on the Collins Square calendar.
“This year’s daffodil installation is a reminder to the many thousands of our Collins Square community who pass through our Main Retail Plaza that together we can raise the funds needed to beat cancer,” she said.
“Every year, the Collins Square community digs deep for Daffodil Day, and we’re proud to back the incredible work the Cancer Council does for the fifth consecutive year.”
Since its launch in Docklands, the Collins Square campaign has raised nearly $40,000 for Cancer Council Victoria, with organisers aiming to surpass last year’s record total.
Cancer Council Victoria CEO Todd Harper said community partnerships like the one with Collins Square played a vital role in driving awareness and funding.
“The Walker Collins Square installation is always a standout, and we’re so proud to partner with them again this Daffodil Day,” Mr Harper said.
“The daffodil is the international symbol of hope for everyone touched by cancer, and that’s what makes this campaign so special. With almost one in two Australians diagnosed with cancer before the age of 85, every daffodil sold, and every dollar raised through Daffodil Day, helps give hope for a cancer-free future.”
In Victoria alone, more than 38,000 people are diagnosed with cancer each year. Funds raised through Daffodil Day go towards prevention programs, patient services and world-class research at leading institutions across the state.
The giant daffodil drew plenty of attention from workers, commuters and visitors passing through the Docklands precinct, with volunteers on hand to share stories, sell flowers and collect donations. •
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