FLOWER MARKET 2.0 TO BLOOM AT ROCKEFELLER CENTER
Cj Hendry brings her immersive installation Flower Market 2.0 to Rockefeller Center, transforming the landmark plaza into a vivid landscape of oversized, hand-crafted flowers. Open from September 19th — 21st, 2025, the interactive installation follows the artist’s viral debut last year on Roosevelt Island, which later expanded to Industry City to accommodate swelling crowds.
The new edition introduces twenty-seven fresh plush flower designs, each one produced with the same meticulous attention to scale and texture that defines Hendry’s practice. Visitors are invited to select a flower to take home, extending the installation beyond its setting and out into the rest of the city.
view from the first Flower Market in September 2024 | images © Cj Hendry Studio
an expanded experience for a second edition
With its new location in Rockefeller Center, Cj Hendry’s Flower Market will be more than an immersive greenhouse-like environment. Original artworks by Hendry’s studio, editioned floral wall sculptures, and a line of limited-edition merchandise — including totes, t-shirts, and caps — extend the project into multiple formats.
A satellite Flower Cart at Top of the Rock, open daily from early morning until midnight, brings the installation into dialogue with one of New York’s most recognizable observation decks. In addition, a limited 28th plush flower design is being offered exclusively at Top of the Rock as an add-on to ticketed entry.
the first edition was held on Roosevelt Island and in Brooklyn’s Industry City
Cj hendry is ‘dialing it up to 100’
Hendry describes last year’s Flower Market as ‘chaotic and beautiful,’ a spontaneous exchange between visitors and the work. The Rockefeller Center version channels that same energy into a more expansive platform, where circulation, interaction, and collection become part of the design language. ‘We’re dialing everything up to 100,’ she explains.
The installation also includes a collaboration with Space Club, a Brooklyn-based sensory playground. On September 20th, families are invited to participate in its first Manhattan pop-up, integrating play as part of the overall program.
the installation will run from September 19th to 21st, 2025 in Midtown Manhattan
visitors can take home one of 27 new plush flower designs
a limited 28th flower design will be available exclusively at Top of the Rock
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