If you’ve ever wanted to be transported to a herbaceous summer garden courtesy of Loewe now’s your last chance as Loewe Perfumes hosts its final week at the Selfridges Corner Shop. Open from May 19th until June 21st (this Saturday!) The space houses a sculptural garden experience drenched in the brand’s famous tomato leaf scent. Described by the brand as “a renaissance of nature and scent in the heart of London”, the pop-up offers visitors the opportunity to immerse themselves in a sensational, sensorial celebration of nature, artistry and Loewe’s signature craftsmanship.
The space draws on the spirit of classic Renaissance gardens as pleated, leaf green cloth walls hang above and below gold shelving which house an abundance of tomatoes and an array of seasonal olfactory offerings from the brand. The pop-up has been carefully built with curves and winding paths to draw guests towards a modular landscape at the centre of the installation by Vancouver based multidisciplinary design and production studio Molo’s Design.
Renowned for their sustainably led creations and elegant, expandable designs, the team at Molo’s Design combine their design prowess with key inspirations like gilded books and botanical manuscripts to build paper-thin sculptures that encourage an interactive space enveloped by the fresh Loewe scents. “Play is an integral part of our design process, connecting us to delight, a sense of discovery, and the intersection of imagination and creation”, Molo’s Design declares on their Instagram.
Loewe and Molo’s shared interactive DNA invites real-life experiences like floral arrangement workshops, bottle engravings and pressed-flower label customisation. Guests are encouraged to linger in the space, to craft their own story within a magical Loewe world. The pop-up also features some exclusive pieces like collectible Beeswax Candle-holders and Candles in Honey and Bronze tones, as well as the LOEWE Tomato bath line Limited Edition Set, with special prices linked to Loewe Paula Ibiza’’s summer-inspired campaign. An exclusive miniature perfume edit includes classic scents like Solo Ella, Aire Sutileza, Esencia, 001 Man, and 001 Woman, each housed in the brand’s signature block-shaped bottle topped with a tactile wooden cap.
Head down to the Selfridges Corner Shop this week to experience Loewe’s Timeless Garden until June 21st.
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