Welcome to the A to Z series! Today’s focus is on the letter Y for yard and garden supplies. 🌿 Here are the challenges and tips to tackle:
Challenges:
Seasonality of Demand
Weather impacts demand significantly. Poor weather can reduce outdoor gardening product sales by up to 30%, while favorable conditions may cause sudden spikes.
Space for Display
Gardening products, especially live plants and large equipment, need substantial floor space. High street and mall locations with heavy rentals can be challenging.
Tips:
Knowledge and Expertise
Train staff to provide expert advice on plant care, pest control, and garden maintenance. Educating customers on new products and sustainable practices boosts engagement and loyalty.
Leverage E-commerce Growth
In 2023, e-commerce made up over 20% of garden supply sales. Competitive pricing and fast delivery can help capture this growing market.
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